Program Goals of the MSA Program in Hong Kong

The students will demonstrate mastery of the competencies required of entering the workforce within the business of sport. Specifically, the students will:
  • Apply effective leadership and critical decision-making skills to successfully manage issues and challenges facing sport managers.
  • Recognize and address moral and ethical challenges within in the sport industry.
  • Demonstrate effective sales and presentation skills.
  • Demonstrate a variety of research methods to address managerial issues in the sport industry.
  • Discuss the legal implications and risk management needs as applied to the sport industry.
  • Demonstrate the ability to use sport management theory as a base for professional practice.
  • Strategically plan for sport facility and event management.
  • Demonstrate the skills necessary to effectively manage sport within a diverse, global society.

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